Request for Proposals for Advertising and Marketing Services
(issued December 8, 2014)
The Nebraska Lottery is seeking competitive proposals from qualified Vendors for a full-service advertising agency to work collaboratively as a partner in producing successful advertising and marketing services for all aspects of the Nebraska Lottery. Contractor responsibilities may include, but are not limited to:
- Strategic advertising and promotional planning;
- Advertising and promotional creative planning, production and execution;
- Media planning and execution;
- Direct Marketing consultation and execution including management of the relationship marketing contract;
- Marketing planning assistance;
- Shared responsibility for cost control;
- Promotional and events planning and execution;
- Public Relations consultation, counsel and execution;
- Evaluation and recommendation of promotions and sponsorships, including sponsorship management;
- Research consultation, preparation and analysis;
- Website consultation and creative application; and
- Experiential Marketing planning and execution.
The Contractor’s primary responsibility is to develop and implement advertising programs following the direction provided by the Nebraska Lottery. A more detailed listing of required services can be found in Part III of this RFP (Scope of Services and Requirements). The Nebraska Lottery traditionally includes the Contractor in all phases of marketing planning and idea generation to provide the Contractor with as much information as possible, and to benefit from the Contractor’s experience, creativity, and knowledge. In addition to account managers, staff members whose expertise is in creative development, media, promotion, and research regularly participate in planning sessions.
Any vendor who is considering bidding on this RFP should notify Jill Marshall, RFP Coordinator, Nebraska Lottery, 1800 O St, Ste. 101, Lincoln, NE 68508, FAX 402-471-6108, (jill.marshall@nebraska.gov), to be placed on an interested party list. Email notification is preferred. Notification should include company name, contact name, and contact email address. This will ensure notification of any RFP related information, including answers to vendor written questions.
RFP Structure
The Request for Proposals (RFP) is being issued by the Nebraska Lottery in two distinct Phases. Phase I is open to all interested bidders. Responses to Phase I will be due on February 4, 2015 February 5, 2015 at 10 a.m. The Phase I deadline has been extended due to inclement weather. Phase II is limited to the top scoring bidders from Phase I. Responses in Phase II will be due on March 27, 2015.
The successful bidder will be notified by April 21, 2015, and the contract will take effect on July 1, 2015. Due to an administrative delay, the announcement of the apparent succesful vendor has been postponed. This delay will also posptone the opening of proposals for public review, originally scheduled for April 28, 2015.
Proposals received for the Nebraska Lottery’s recent Request for Proposals for Advertising and Marketing Services will be open for public review on Thursday, May 14, 2015, from 1 – 5 p.m. at Lottery Headquarters in Lincoln.
April 28, 2015 - Notification has been provided to vendors bidding on Nebraska Department of Revenue, Lottery Division, Request for Proposals for Advertising and Marketing Services, issued on December 8, 2014 (RFP). This notification is to clarify any potential ambiguities of Part VI: Pricing, as contained in the above mentioned RFP, and to notify vendors that the Nebraska Lottery requires a new cost proposal from each vendor, which proposal must incorporate and adhere to these clarifications. Click here for more information.
It is suggested that agencies read the RFP in its entirety to better understand the bid process, as well as the scope of services and capabilities the Nebraska Lottery is seeking in its agency of record and the requirements that agencies must adhere to.
The RFP itself will be divided into seven parts:
Part I: Bidding Process is meant to explain the timelines, contract terms, proposal procedures and processes.
Part II: Lottery Background is meant to provide an overview of the Nebraska Lottery, our products and our sales. We suggest that nelottery.com is also a great source for further information.
Part III: Scope of Services and Requirements is meant to provide a solid overview of the types of services the Nebraska Lottery is seeking in issuing this RFP.
Part IV: Phase I Bidder Capability Statement is a listing of all the questions that each Vendor/agency must answer and submit in their RFP response to be eligible for consideration in Phase I of the process.
Part V: Phase II Bidder Capability Statement is the listing of questions and requirements that must be answered and submitted by Vendors selected to continue on in Phase II. This section will only be completed by Vendors asked to continue on to Phase II.
Part VI: Pricing is the section in which Phase II participants will list their proposed compensation. This section will only be completed by Vendors asked to continue on to Phase II.
Part VII: Terms and Conditions is meant to list the legal considerations, contractual obligations and procedures under which the Nebraska Lottery operates and to which the Vendors must adhere.
Phase I is an agency capabilities assessment. Agencies interested in submitting a response in Phase I should answer all questions of Part IV—Phase I Bidder Capability Statements. This is the only section that requires an initial response. The other sections are all informational for purposes of Phase I. Only invited bidders will be required to respond further in Phase II.
As used in this RFP, Contractor means a Vendor that has been awarded a contract by the Nebraska Lottery as a result of a proposal submitted pursuant to this RFP, and includes any parent or subsidiary entity of the Contractor, the agents and employees of the Contractor, parent, or subsidiary entity, and any subcontractor and its agents and employees.
Vendor means any person or entity that has submitted a proposal to the Nebraska Lottery pursuant to this RFP.
Published on 12/03/2014